Tuesday, 20 February 2018

SEO - Short term computer course

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Search engine optimization involves altering websites code, content,
and presence, in order to increase ranking in search engine. At least
half a billion searches are made a worldwide on a daily basis. If you
ranked at top of search engines, you are essentially running a free
marketing campaign.

Types of SEO:

1.on page SEO: Keyword research, Meta tag Updation, XML sitemap
creation and submission, Website verification on Google webmaster, Content
Optimization, Image optimization,Robot.txt.

2.Off-page SEO: social bookmarking, Article submission, Link building,
Blog commenting, Business listing, Classified posting, Press release, Blog,
and mini-website Creation.

Benefits of SEO:

1.Discover new markets.
2.Find out new customers and help expansion.
3.Establish brand awareness via improved ranking.
4.Gain better conversation rates.
5.Remain in-sync with the trendiest developments
6.SEO is superior to social media.

Marketing Approach to SEO:
1.” Organic”Search engine listing:
  • The free listing provides by Yahoo, Google, MSN.
  • Utilize “spider” or “Crawler” to index page content

2.Search directory listing:
  • Doesn’t use Crawlers.Humans categorize and index your site URL
and a short description.
  • Yahoo is free based, open Directory project is free.

3.Paid Listing:
  • Called “Pay per click” campaigns
  • Buy your way to the top of the search results page
  • Unlike organic, the result is guaranteed.

A good SEO strategy:
  • Research desirable keywords and search phrases(Word-tracker, Google
  • Identify search phrases to target (should be relevant to business/market
obtainable, and profitable).
  • Add quality content.
  • Implement a quality link building campaign.

HOW Search Engine works?

1.Web crawling: An automated Web browser which follows every link it
sees. Exclusions can be made by the use of robots.txt.
2.Indexing: The contents of each page are analyzed to determine how it should
be indexed (for example, words are extracted from the titles, heading, or special
fields called meta tags).
3.Searching: When a user comes to the search engine and makes a Search, the
  engine looks up the best- matching Keywords.

Search Engine Syntax and extras:
  1. Site: Site shows what the engine has in the index for the site.
  2. Link: Find pages that link to a certain page.

SEO Principles:
SEO principle is designed to give you an introduction to basic SEO, the benefits
of optimizing relevant keywords for your website, and also how well optimized
keywords on your website will easily appear on a search result that drives a customer
to visit.

Meta Tags:
Meta tags are hidden words on a page that are seen by search engines.
“Description” tags are used by Google and Bing. “Keywords” tags are only used
by Bing.

Meta Tag optimization:

1.  Meta Title:
  • Length:60-70 characters                                  
  • Should include most of the keywords        

<title>example title</title>

2. Meta Description:
  • Length 150-160 characters                                               
  • Use targeted keywords and synonyms in a description

<meta name=”description”  content=”example description”/> </head>    

3. Meta Keywords:
10-15 different keywords              
Use synonyms                                               
No repetition of keywords                          

<meta name=”keywords” content=”example keywords  ”/>


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